LHNL #WeAreAmerica
ADCOUNCIL
Launched on the 4th of July to demonstrate true patriotism is not just love for your country, but love for everyone in it. The campaign began with a film featuring pro wrestler John Cena. then a print/outdoor campaign further explored who Americans are in direct response to the US Presidential Election.
Made with Rene Van Wonderen, Thomas Darlow, Paul Wood, Eduardo Quadra & the lovely people at R/GA. Photographed by Mark Seliger.
Featured In: Adweek, AgencySpy, AdAge, Campaign US, PR Newswire, Time.com, Mashable, Bustle, Vulture, Ellen DeGeneres, Nick Offerman
Awarded: Cannes Lions Gold - Print, Cannes Lions Silver - Print, Cannes Lions Bronze - Outdoor, D&AD Impact Wood Pencil - Diversity, Shorty Awards Winner - Social Good, Jay Chiat Awards Bronze - Partnerships, Art Directors Club Silver - Posters, Art Directors Club Silver - Public Service, Andy Awards Bronze - Print, Webby Awards - Influencer, Shorty Awards Winner - Nonprofit, Shorty Awards Gold - Facebook, Shorty Awards Gold - Social Activism
A True Portrait of America
We then launched our social campaign, A True Portrait of America, where every American could submit their own photo which was then combined with other users' images to become part of an expanding Profile Video for Instagram and Facebook, showcasing that together…#WeAreAmerica.
