It starts with a Certificate

Google Career Certificates offers high-quality, affordable online training in in-demand fields like Project Management, Data Analytics, and UX Design. To drive awareness, consideration and enrollment, we leaned heavily into social — strategizing, conceiving, planning, and producing over 100 assets. Our holistic “It starts with a Certificate” campaign cut across demographics and showed how Google Career Certificates can be the means to a new beginning for just about anyone.

Made with Bri Hand, Eric Roller and the lovely people at Bonfire Labs. Directed by Velvy Appleton.