There’s more to the story

Since the beginning of time, stories have been told. Through hieroglyphs, around fires, in books, on stages, on film. It’s fundamental to communication; how one person or generation speaks to the next. But, with traditional styles of storytelling — print, radio, television, digital — there’s a limit to what can be told. So just a fragment of the story is ever known at once. Snapchat was built to help people share the whole story.

We told the whole story to a packed audience at IAB NewFronts, the world’s largest digital content marketplace that gives marketers a first look at the latest from the biggest names in media and entertainment.